Systems
Layouts
Willis Towers Watson
Designing for every format at once
A global business runs on many formats at once: printed brochures, dense data decks, and presentations that someone with no design training has to build in twenty minutes. My job was to take one visual language and make it hold together across all of them.
/Role: Digital Designer
/Years : 2025 - 2026
/Scope: Design Systems | Template Design | Layout | Brand application
I was brought into a large global firm to take their visual language and make it work across print and digital. It had to stay consistent, work at scale, and be usable by people who had never opened a design file. My job wasn't to design the look. It was to make it hold together everywhere it needed to go.
A lot of what I built for this project hasn't been released, so I keep it off the site. If you'd like to see it, email me at sanjibbhagawati26@gmail.com and we'll find a time to walk through it together.
Consistency stops being something you enforce, and becomes something the system produces on its own.
01
Translating one language across formats
A visual language built for one format rarely survives the jump to the next. I started with the existing material, rebuilding presentations and other formats in the new language and trying each one a few different ways to see where it held and where it broke.
This looked like production work, but the real goal was to learn. Reskinning real pieces, starting with the busiest and most crowded ones, showed me the weak points before I built anything permanent. Testing the language against enough real cases showed me exactly what a durable version would need.
02
One grid for every format
Reskinning one piece at a time doesn't scale, because every new format runs into the same problems again. The fix was a single structure any format could build on.
I designed one grid that could carry anything: a data-heavy deck, a simple presentation, or a printed piece, all from the same foundation. The point wasn't the grid itself. It was that work made by different people, for different purposes, could still look clearly related, without anyone rebuilding that relationship each time. Build the foundation once, and consistency becomes something people inherit instead of something you enforce.
03
A template anyone could use
A grid only helps if people can actually build on it, including the many people across the business who aren't designers. So it had to become a template that produced on-brand work by default.
On top of the grid, I built the master presentation template. That meant solving the unglamorous problems, like images that broke the moment an untrained person touched them, which I rebuilt to hold up no matter what was dropped in. The goal was something that looked right and was hard to get wrong: open it, add your content, and what comes out is still on-brand.
