YouGov is a market research company based in London. As a Senior Designer in 2022, I implemented a rebrand across all touchpoints - Digital, Print, and Website.
/Role: Senior Designer
/Years : 2022 - 2023
/Scope: Presentation Design | Data Visualization | Infographics, Reports, and Whitepaper Design | Layout Design | Design systems | Template and Component Design | Motion
My day-to-day was to convert complex data from the research & data science team, into easy-to-understand and visually stunning Whitepapers, Infographics, Reports, Presentations, Print Material, and Social Media creatives. I collaborated with multiple teams across Europe, Australia, Singapore, Asia, Middle East, and North America.
I frequently collaborated with the CMO to design executive-level presentations for events and townhalls.
I headed a creative campaign from concept to execution for a product launch which involved creating the theme for the campaign and creating assets ranging from print, social, and motion design.
I helped re-design the internal YouGov website based on the rebrand, where I had to collaborate with backend developers to understand and execute a design that was practical to execute and which accommodated the rebrand well.
Whitepaper & report systems
The most important task in this job was to convert complex, data heavy documents into easy-to-read, visually appealing whitepapers and reports that were shared directly with the consumers.
To reduce time and redundancy, I created templates that locked down the basic grid, layout, typography rules, and colors to maintain a consistent design language across all assets.
Using the templates, I then created multiple whitepapers and reports.
Whitepapers
Reports
Graphs and Data Vizualisation
YouGov being a market research company dealt heavily with data of all shapes and forms, and I made that data look beautiful and appealing to the general audience.
I created a library of graphs, tables, and other data visualization assets which I could pick and choose in creating company product videos, whitepapers, social media posts, reports, presentations, infographics, and print materials.
Presentation templates
Senior leadership, including the CMO, required personalized, executive-level presentations for various conferences and townhalls.
I would work directly with the leaders to custom make these presentations.
Other than senior leadership, majority of the employees at the organization were non-designers and there were hundreds of requests everyday for presentations across multiple regions.
I re-designed the master templates to be used as self-serve presentations making sure the rebrand was implemented throughout.
Self-serve template design before rebrand
Self-serve template design after rebrand
Campaign design
Apart from the day-to-day tasks, I designed the launch campaign for YouGov Surveys. I created the campaign identity and related promotional assets.
Highlights
Worked as a senior designer in a team of 9 designers across India, UK, and Mexico
Collaborated with marketing, business development, research & data science, and website development teams across Europe, Middle East, North America, Asia, and Australia
Designed YouGov's internal website used by more than 1,000+ employees, collaborating with the backend development team based in Europe
Received employee of the month award in the Marketing Department
Designed 100+ assets and templates across print and digital media
Designed templates for whitepapers, reports, and presentations reducing production time by 35%
