The Casualty Actuarial Society is a professional society of actuaries based in North America, specializing in property and casualty insurance. Working as a motion designer for the creative agency Chalkbox Creative, I created motion work for a Times Square billboard, a rebrand launch party, and a set of logo animations for day-to-day use.
/Role: Motion Designer
/Year: 2026
/Scope: Motion Graphics Design | Logo Animation | Brand Evolution Video
Times Square Billboard
The main task was an animation showing the versatility and adaptability of the new logo after the rebrand. My first direction was a full rebrand showcase video. The client liked that draft but wanted something different, so I created a version that kept the animated logo clean and at the center of everything.
The first draft I created
Three versions that ran on loop in Times Square
Logo Evolution Motion
The client went a different way with the Times Square video, but they liked the first draft enough to want part of it in the rebrand launch video they were working on. I created several versions of the animation for them to choose from.
You can also watch the final version in the logo reveal from their launch party in New York here.
Different versions I tested for the logo evolution motion
The final version used in the rebrand reveal video
Logo Animations
The last part of the project was a logo animation that could be applied to three logo lockups and to any lockups created later. I worked with the Chalkbox team on the storyboards, then built multiple animations for the client to choose from.
Different versions I tested across the three logo lockups
Draft 1
Logomark + Initials
Logomark + Full Name
Logomark
Draft 2
Draft 3 - Selected
Draft 4
Final version delivered
