The Casualty Actuarial Society had just refreshed a brand over 110 years in the making — a new mark built from the "A" of the old logo for the actuaries at its heart, anchored by the gold dot that has long stood for the profession's gold standard. Chalkbox Creative led the rebrand and brought me in to give the mark motion. The work was twofold: a logo evolution built to loop on a screen in Times Square — where a brand gets a few silent seconds and a crowd that isn't looking for it — and a family of logo animations (the logomark alone, the logomark with CAS, and the full wordmark) that the new identity could use everywhere else. Motion that honored the idea already in the mark, rather than inventing a new one on top of it.