Brand Identity
Creative Direction
2023
/Rose & Willow
High-end identity and packaging for a self-care brand rooted in mindfulness. Every element designed to slow you down.
The brief
Self-care, made tangible.
Rose & Willow is a brand dedicated to creating personal rituals — candles, essential oils, perfumes, incense sticks. The brief was to build an identity that felt both tranquil and sophisticated, and packaging that communicated the experience before the product was even opened. I developed the complete brand identity and packaging system — logomark, colour palette, typography, illustration style, and a cohesive packaging suite across all product lines.
The work
The logomark blends organic elements with refined typography — harmony between nature and self-care.
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c. Sanjib Bhagawati, 2026
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