/The Thirsty Crow

The Thirsty Crow is an instant coffee brand named after the classic fable — the crow that finds a way when others give up. The brief called for an identity that told that story visually, with the crow as the central character across every touchpoint. I developed the brand identity end-to-end — logomark, colour palette, packaging, and digital assets — building the crow motif into a cohesive and distinctive visual system. The project was subsequently selected by DesignRush for their Best Food and Beverage Packaging Designs feature.